Amanda Whirley - Resume

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Increasing amounts of customers are going “from bricks to clicks” and I intend on helping to facilitate that transition. I am a Marketing Professional with 8 years of experience in developing creative online strategies that play a direct role in producing cost-centric solutions with high-impact ROI.

Professional Experience

Marketing Project Manager
Maytronics US, Inc.
Duluth, GA
January 2014 - Present
  • Lead committee team in adhering to the 2017 marketing budget of $2.1M
    • Directly responsible for more than $1.25M of line items in current marketing budget
  • Oversee, strategize, and implement the 2017 tradeshow budget of $267,000
  • Implement and manage dealer rewards program for 800+ dealers, budget of $1.03M
  • Helped develop customer rewards programs to drive sales volume and marketing initiatives
  • Serve as administrator of Store Locator with 1,200 locations. Responsible for lead generation, analytic reports & advertising.
  • Gather, analyze, report, and recommend key online metrics (both internal and competitor) to be used in implementing online brand positioning and SEM strategies
  • Use CRM, Mobile App, and Email campaign channels to organize communications directly with the dealer network of 1,300 as well as 25,000 end users
  • Coordinate, schedule, and send Push Notifications via Mobile App to internal team and dealer network
  • Directly update the website(s) via the Content Management System administration portals
Marketing Manager
SED International, Inc.
Duluth, GA
April 2011 - October 2013
  • Management of major Vendor lines, including the creation and implementation of strategic marketing plans for Microsoft, Lenovo, Canon and other partners
  • Manage over $1.6M in Marketing funds per year
  • Coordinate Vendor Floor Days, Sales Blitz Days, Interactive Customer seminars & after hour events
  • Assist in coordinating successful trade shows, lead collection and generation, resulting in sales exceeding $2-6 million
  • Develop marketing incentives and promotions and manage monthly/quarterly sales initiatives for internal sales force of more than 40 sales representatives
  • Develop and oversee the content of weekly newsletters and quarterly print mailers distributed to a customer base of more than 20,000 recipients
Marketing & Social Media Manager
HealthStory Productions
Atlanta, GA
August 2010 - April 2011
  • Developed and implemented online marketing campaigns consisting of Search Engine Optimization, Social Media, and website development
  • Manage over $1.6M in Marketing funds per year
  • Coordinated CRM system for direct marketing strategies to leads and bimonthly newsletter communications

Education, Training, Skills

University of South Florida
St Petersburg, FL
Bachelor of Science, Business Marketing
Dale Carnegie Institutue
Atlanta, GA
Effective Communication & Human Relations
Academy for Ads by Google
Online

Google Digital Garage Certification
Google Analytics Certification
Google My Business Certification
Adwords Fundamentals Certification
AdWords Mobile Certification

Marketing Skills and Experience

First-hand experience with multiple CRM systems
Mobile Application Interfaces
Website Management via Content Management Systems
Google Analytics
SEO/SEM Strategies

Amanda Whirley