Amanda Whirley - Resume

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Increasing amounts of customers are going “from bricks to clicks” and I intend on helping to facilitate that transition. I am a Marketing Professional with 8 years of experience in developing creative online strategies that play a direct role in producing cost-centric solutions with high-impact ROI.

Professional Experience

• Lead committee team in adhering to the 2017 marketing budget of $2.1M
  • Directly responsible for more than $1.25M of line items in current marketing budget
• Oversee, strategize, and implement the 2017 tradeshow budget of $267,000
• Implement and manage dealer rewards program for 800+ dealers, budget of $1.03M
• Helped develop customer rewards programs to drive sales volume and marketing initiatives
• Serve as administrator of Store Locator with 1,200 locations. Responsible for lead generation, analytic reports & advertising.
• Gather, analyze, report, and recommend key online metrics (both internal and competitor) to be used in implementing online brand positioning and SEM strategies
• Use CRM, Mobile App, and Email campaign channels to organize communications directly with the dealer network of 1,300 as well as 25,000 end users
• Coordinate, schedule, and send Push Notifications via Mobile App to internal team and dealer network
• Directly update the website(s) via the Content Management System administration portals

• Management of major Vendor lines, including the creation and implementation of strategic marketing plans for Microsoft, Lenovo, Canon and other partners
• Manage over $1.6M in Marketing funds per year
• Coordinate Vendor Floor Days, Sales Blitz Days, Interactive Customer seminars & after hour events
• Assist in coordinating successful trade shows, lead collection and generation, resulting in sales exceeding $2-6 million
• Develop marketing incentives and promotions and manage monthly/quarterly sales initiatives for internal sales force of more than 40 sales representatives
• Develop and oversee the content of weekly newsletters and quarterly print mailers distributed to a customer base of more than 20,000 recipients

• Developed and implemented online marketing campaigns consisting of Search Engine Optimization, Social Media, and website development
• Manage over $1.6M in Marketing funds per year
• Coordinated CRM system for direct marketing strategies to leads and bimonthly newsletter communications

Education, Training, Skills