Click Here to view this as a PDF.
Increasing amounts of customers are going “from bricks to clicks” and I intend on helping to facilitate that transition. I am a Marketing Professional with 8 years of experience in developing creative online strategies that play a direct role in producing cost-centric solutions with high-impact ROI.
Professional Experience
Marketing Project Manager Maytronics US, Inc. Duluth, GA |
January 2014 - Present |
- Lead committee team in adhering to the 2017 marketing budget of $2.1M
- Directly responsible for more than $1.25M of line items in current marketing budget
- Oversee, strategize, and implement the 2017 tradeshow budget of $267,000
- Implement and manage dealer rewards program for 800+ dealers, budget of $1.03M
- Helped develop customer rewards programs to drive sales volume and marketing initiatives
- Serve as administrator of Store Locator with 1,200 locations. Responsible for lead generation, analytic reports & advertising.
- Gather, analyze, report, and recommend key online metrics (both internal and competitor) to be used in implementing online brand positioning and SEM strategies
- Use CRM, Mobile App, and Email campaign channels to organize communications directly with the dealer network of 1,300 as well as 25,000 end users
- Coordinate, schedule, and send Push Notifications via Mobile App to internal team and dealer network
- Directly update the website(s) via the Content Management System administration portals
Marketing Manager SED International, Inc. Duluth, GA |
April 2011 - October 2013 |
- Management of major Vendor lines, including the creation and implementation of strategic marketing plans for Microsoft, Lenovo, Canon and other partners
- Manage over $1.6M in Marketing funds per year
- Coordinate Vendor Floor Days, Sales Blitz Days, Interactive Customer seminars & after hour events
- Assist in coordinating successful trade shows, lead collection and generation, resulting in sales exceeding $2-6 million
- Develop marketing incentives and promotions and manage monthly/quarterly sales initiatives for internal sales force of more than 40 sales representatives
- Develop and oversee the content of weekly newsletters and quarterly print mailers distributed to a customer base of more than 20,000 recipients
Marketing & Social Media Manager HealthStory Productions Atlanta, GA |
August 2010 - April 2011 |
- Developed and implemented online marketing campaigns consisting of Search Engine Optimization, Social Media, and website development
- Manage over $1.6M in Marketing funds per year
- Coordinated CRM system for direct marketing strategies to leads and bimonthly newsletter communications
Education, Training, Skills
University of South Florida St Petersburg, FL |
Bachelor of Science, Business Marketing |
Dale Carnegie Institutue Atlanta, GA |
Effective Communication & Human Relations |
Academy for Ads by Google Online |
Google Digital Garage Certification |
Marketing Skills and Experience |
First-hand experience with multiple CRM systems |